According to the recent survey, on average, one supermarket has nearly 40 thousand different items. Of course, to be able to stand out among these 40 thousand items, a brand needs loyal consumers to keep profits flowing. To get these loyal consumers, you not only need good products and distribution, but also product packaging that is no less attractive.
How do you make this CBD packaging effective as well as attractive in the eyes of potential consumers? Let’s discuss it together here.
The Target Market Must Be Clear
When you go to the supermarket, try to randomly select a shelf and browse through some of the products on that shelf. Glance at each product and ask yourself two questions, namely “What is this product for?” and “Who is the target market?”
See if you are having trouble answering this question or not. You’ll be amazed at how difficult it is to find the answer to this simple question in less than four seconds. Why four seconds? Because according to research, four seconds is the maximum average time a consumer will give a product on a supermarket shelf. For CBD branding this is important.
When the product doesn’t interest them, they just walk away. You may even find packaged cleaning products that are arguably better suited to be marketed to children and this will influence your buying desires. Therefore, understanding the target market is very important.
By understanding this, you will be able to more easily understand your product. The design chosen for the 20-30 age groups is not the same as the design used for the 10-15 or 40-50 age groups. This can be crucial if your product is a new product because their eyes will be on the Custom E-cigrette boxes before starting to read product info.
Information Must Be Complete, But Not Too Much
Just think, if you find a product that lists dozens of benefits without a clear brand name, you will definitely be lazy to buy it, right? It is the same when you will come across a product that looks good on the outside, but fails to explain what this product is for. Of course you will also feel sorry to waste your money to buy it. Therefore, make sure the information you provide in the packaging is complete but not too wordy. For example, your product is a CBD drink product that has the main benefit of its high collagen content. This is what you should emphasize in the package, not anything else that is less important.